When it comes to your website, extra care should be taken to ensure that it functions properly to serve its goal. Here are seven crucial guidelines to follow to ensure your website works successfully.
1) Avoid using splash pages.
Splash pages are the first pages that appear when you visit a website. They usually contain a lovely image with wording like “welcome” or “click here to enter.” In actuality, they are nothing more than lovely vases with no genuine purpose. Give your visitors no reason to click the “back” button! Without the splash page, show them the value of your site right away.
2) Avoid using too many banner adverts.
Even the most inexperienced internet users have learned to disregard banner adverts, so you will be wasting precious website real estate. Instead of being pressured to buy, provide more valuable material and weave relevant affiliate links into your content, and let your visitors feel as if they want to buy rather than being pushed to buy.
3) Have a basic and straightforward navigation system.
You must create a clear and straightforward navigation menu so that even a young child can use it. Avoid elaborate Flash-based menus and multi-tiered dropdown menus. If your visitors can’t find their way through your website, they’ll depart.
4) Provide a clear indicator of the user’s location.
When visitors are thoroughly involved in surfing your site, you’ll want to make sure they know where they are at any given time. As a result, customers will be able to effortlessly read relevant information or go to any portion of the site. Don’t perplex your guests since perplexity means “abandon ship”!
5) Stay away from incorporating audio on your website.
If your visitor is going to be on your site for a long time reading your information, you’ll want to make sure they aren’t bothered by some audio looping on and off on your website. If you must include audio, make sure they have some control over it – volume or muting controls will suffice.