Differences between Marketing and Advertising Marketing and Advertising, although they sound analogous but in reality they’re not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from exploration to designing to advertising to trade. Advertising, on the other hand is a element of the marketing …
Using Downloads to Build Your Mailing List A mailing list is essential to the success of your internet business. The old saying “the money is in the list” cannot be overstated: if you have a targeted list of prospects to contact each time you launch a new product, you will be able to save a …
5 Ways to Keep Web Traffic Returning Many successful websites rely on returning visitors to account for a large portion of their traffic. Returning visitors are easier to convert into paying customers since the more frequently they visit a website, the more trust they have in that website. The credibility issue just vanishes. As a …
Search engine advertising isn’t just reserved for global players. Thanks to cost-efficient pricing models and control functions, the online marketing sector gives small and medium-sized companies and freelancers the chance to reach a large audience with a manageable budget. The market leader when it comes to search engine advertising (SEA) is Google. Their advertising platform, Google Ads, offers …
To get the most out of Google AdWords and online advertising in general , it’s critical to understand exactly how it works and what it can do for your business if done well. Just about every business has dabbled in some kind of pay-per-click (PPC) advertising. Just as it sounds, PPC is a type of …
This is a question I am often asked and I must say I never seize to be amazed. Web Design in Zambia is still something novel to a lot of small businesses, this may be the reason they remain small, frankly speaking. What many businesses coming up realize too late is the competition is tough in the …
