Search engine advertising isn’t just reserved for global players. Thanks to cost-efficient pricing models and control functions, the online marketing sector gives small and medium-sized companies and freelancers the chance to reach a large audience with a manageable budget. The market leader when it comes to search engine advertising (SEA) is Google. Their advertising platform, Google Ads, offers …
To get the most out of Google AdWords and online advertising in general , it’s critical to understand exactly how it works and what it can do for your business if done well. Just about every business has dabbled in some kind of pay-per-click (PPC) advertising. Just as it sounds, PPC is a type of …
This is a question I am often asked and I must say I never seize to be amazed. Web Design in Zambia is still something novel to a lot of small businesses, this may be the reason they remain small, frankly speaking. What many businesses coming up realize too late is the competition is tough in the …
