This is a question I am often asked and I must say I never seize to be amazed. Web Design in Zambia is still something novel to a lot of small businesses, this may be the reason they remain small, frankly speaking. What many businesses coming up realize too late is the competition is tough in the market place, mere existence is not enough. Statistics say 5% of business start-ups make it through the first five years of operation. If this doesn’t paint the right picture on the need for a company to market itself well I don’t know what will. Of Course, some companies fail due to bad management and all, but there are very good business models that fail due to lack of exposure.

Old Vs New

Since we are stressing on the importance of exposure as a business, what ways can you market yourself better? How has it been done and how is the competition doing it today? These are questions you should ask yourself as you move forward. Some traditional ways of marketing may still be relevant but most of them are becoming obsolete. A website is a must for every business that takes itself seriously. The world we are living today is becoming more and more digital by the minute. Information is now at our fingertips, relevant market players have long since adapted to this reality and make use of websites, online marketing to reach potential customers.

Good and Bad Websites

Sad to say but having a website is not enough, the quality of your website is also an important aspect. Bad websites are as good as having none, you should pick your developer carefully as the wise say cheap is usually expensive. A good website, first of all, has to be responsive on all platforms. I’m talking about on desktops, laptops, tablets, and mobile phones it has to be clearly readable on all these devices. Another quality of a good website is speed, the speed at which the website loads on devices, you don’t want potential clients to get bored whilst your website is still loading. You can measure the speed of your website using websites such as Pingdom they tell you the size, speed and other aspects about your website. A good website should have several pages and enough content to be regarded as an authority in your industry. I can not say this enough DO NOT DO ONE PAGED WEBSITES. One paged sites will not be taken seriously by the Google algorithm and you can’t organically attract good traffic. Search Engine Optimisation is another quality of a good website, make sure your website is optimised for google, bing and other search engines. Writing blog news like this article you are reading covering topics around your area of business is also very good for your website as Google will recognise you as an authority within your field. These are some of the factors that determine if a website is a good one or not. If you would like us to do a full audit for your current website for free or maybe you would like to upgrade your website contact us.

You Get What You Pay For

Cheap websites will give you cheap results, apart from appearance there is much more to a website that will aid you in your success. Get a well-versed professional to do your website development and ask them about some of the tips we shared to access if they can make a good website for your business.